Why You Should Help Your Real Estate Agent With Social Media
Social Media has become a trendy, and very successful means of marketing real estate. So whether you’re selling a home or buying real estate, you should get your head around the concept of social media, as well as the three most successful social media sites that can be used for this purpose: LinkedIn, Twitter and Facebook.
Once you do this, you can help your real estate agent market your home or try and find a suitable property using social media.
The term social media involves the use of various electronic and Internet tools for the purpose of sharing and discussing information. In essence it’s a powerful way to share knowledge with blinding speed, and as a result, all types of markets – including real estate – are getting smarter, and operating faster.
Social media allows those marketing property, specifically real estate agents, to connect directly with consumers on a one-to-one level. It also enables them to get to many more people, as those sharing their sites and messages pass ideas on to other people. This is where you can play an important role, by sharing their marketing campaign with your friends … who share with their friends … and so on.
Successful Social Media Sites and Networking Tools
LinkedIn is a social networking site that is mostly used by professionals. It has more than 225-million members from more than 200 countries, with 74-million members in the US alone. Real estate agents find this to be an invaluable networking tool that connects them to other professionals.
Twitter is an online social networking and micro-blogging service with more than 500-million users generating more than 340-million tweets very day. So if you are selling a home you can tweet to your followers … who you can encourage to tweet to their followers … drawing attention to each new initiative your real estate agent launches.
Facebook is an online social networking site that enables people to stay in contact with one another. In addition to personal profiles, there are common-interest user groups and business pages. There’s nothing to stop you from starting a FB page for your home for sale, or asking your agent to do this for you. Alternatively, you can help promote your agent’s FB page where your home is listed.
Benefits of Using Social Media to Market Real Estate
One of the benefits of using social media is that most people are distrustful of advertisements – and this applies as much to those buying a motor vehicle to those buying real estate – but people in general trust recommendations from other consumers. And the various social media allow people to give direct recommendations. So whether you’re selling a home or buying real estate, it really is a way to go!
All three of the social media networks mentioned above are growing beyond belief, though FB has the largest following, followed by Twitter, and then LinkedIn.
The keys to success when using any social media are:
- Don’t spam
- Always add value
- Connect with people
- Be personable
- Create communities
- Join communities
You also need a strategy for successful marketing of real estate using the social media. So be sure to choose a real estate agent who understands social media and knows how to make it work for you.